Employee-generated content is any type of content that is created and shared by the company's internal workforce, i.e., by employees. This can be videos, images or blog posts that are related to the company and are created by employees themselves and shared independently of the channel. For example, employee-made videos are suitable for internal communications (CEO announcements or weekly update videos from executives) or as explainer videos by employees for employees. The use of employee-generated videos on social media, for example, is also golden and supports the company's employer branding strategy. After all, nothing is better suited to communicating the employer brand to the outside world than authentic and human videos created directly by employees - creative contributions, genuine insights and unbridled enthusiasm arise as if by themselves, if only you let them.
Here you can go directly to the webapp and start your video project.
And the good thing about it is that employer-generated videos increase the "we" feeling, show the human side of your company, and give you reach on a silver platter. And the whole thing works with a small budget: nowadays, you don't need expensive equipment or external expertise. Modern smartphones combined with an appropriate app are enough basic equipment to create high-quality image and video material.
Many see EGC as content that employees create entirely on their own and share on their private accounts. This is when many managers fear that the content might not be appropriate for the company. But it doesn't always have to be the private accounts: EGC can also be posted on the company's official social media accounts. Giving employees a tool for consistent video creation not only ensures consistency on the official account, it also supports a professional look when they post the videos on their private accounts. So both options have their advantages: Private accounts offers a different audience and therefore more reach. Official accounts appear authentic, approachable and, above all, trustworthy.
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You can use a variety of video formats. It's best to start with simple formats so that your employees can slowly learn the ropes:
Want more video ideas for your content strategy? You'll find a list of video ideas for each marketing objective at the end of our white paper.
Define the goal: What do you want to achieve with the video content?
Brainstorming: It is best to involve your employees in this process. Create a list of video ideas that you think would be useful for the company to achieve this goal.
3. define CI: clarify the specifications for the videos. What are the corporate identity requirements?
4. distribute tasks and responsibilities: Distribute clear tasks and responsibilities so everyone knows what freedoms they have. Are employees allowed to post or does the manager do it? Where is it allowed to post?
5. editorial plan: How many videos do you plan to create per week or month? Put your ideas into an editorial plan so that all employees know about it.