Recruiting videos - this is why you should use them
Recruiting videos are becoming increasingly popular. Whether on the company website, on social media or at trade fairs - more and more companies are using videos to stand out from the competition and, above all, to appeal to young professionals.
Nowadays, modern recruiting videos can be easily created by yourself. And you benefit from several advantages:
- young professionals become aware of
- Videos offer an authentic insight into the company
- Videos show the friendly faces behind the company
- Applicants see who their colleagues are
- Videos are consumed more easily
- Videos secure you more reach
Create Recruiting Video - Here'show it's easy
- Think with your colleagues about what you want to convey in the video.
- Create a free account with the Mozaik software solution. The app supports you with modern design templates and is easy to use even without video skills.
- The storyline "3 Infos / Questions" is suitable for many recruiting videos: This template guides you through the complete structure of the video.
- Work through the shots you need step-by-step - you'll see it's super easy.
- Now just add your company color and logo and enter the texts that match the video. The app does the rest on its own - you don't have to cut anything.
- You're done! You have created your first recruiting video. You can download it in your desired format (1:1, 9:16, 16:9), embed it or share it!
Good luck in your search for potential employees!
What are you waiting for?
Get off to a simple and guided start with recruiting video creation. Take advantage of the 14-day free trial period. You don't have to cancel it.
How Mozaik users do it
Tips for a modern recruiting video that convinces
- Involve your team in brainstorming: No one knows your company better than you do. Use your team already in the video planning. This way, you can discuss internally how you want to show yourself in front of the camera, what you want to tell and what emotions you want to convey.
- Employees in front of the camera: Potential applicants want authentic and likeable videos. Avoid amateur actors and instead show who works in the company. This will also help potential applicants get to know their new colleagues.
- A cue sheet provides support: A stumbling block in self-production is when employees rattle off texts they have memorized. A cue sheet that contains the most important points but still encourages free speech offers support.
- Show real working environment: Before the camera is pulled out, entire rooms are often remodeled, plants are put up and decorations are hung. It's better to be transparent right from the start, as this promotes the confidence of new employees.
- Professional look: Since recruiting videos represent your company, the video should be in the corporate design (colors + logo) to ensure a consistent image. Video software solutions such as Mozaik help you to strike the perfect balance between filming yourself and still presenting a professional corporate image. The software takes care of the structure, design and editing for you, but the video sequences are recorded by you - and ensure the necessary authenticity and proximity to the company.
- Brevity is the key: The longer a video, the more likely viewers are to tune out or lose focus. Since attention spans are short, recruit videos should not be unnecessarily drawn out.
4 video ideas for quick implementation
- Job advertisement video: "We are looking for support". Everyone knows the classic job advertisement. Why not try a nice, fresh video in which you describe the vacancy and what tasks the person will be expected to perform. You can find instructions here.
- Present company values: "This is what we stand for". Show which values are lived in your company and how this affects everyday work. Since recruiting is in the foreground, don't forget to make a bow at the end, a là "Our values appeal to you? Then apply for one of our vacancies".
- Present the daily work routine: "This is what a day as a marketing manager looks like". Show the daily work routine of a colleague to introduce the profession and arouse the curiosity of potential applicants.
- Introducing people: "3 questions for XY" . Introduce individual employees by asking them three funny or interesting questions - about their tasks, their projects, their daily work.
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Frequently asked
questions
On which channels do I post my recruiting video?
What does a recruiting video cost?
Examples
As you can see, even if the video isn't perfect, it's still authentic. And with it, these companies reach their target group on an equal footing.
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