Too many video requests, not enough team capacity?
Employer branding thrives on authentic video content for recruiting, social media, and the careers page. With Mozaik, you and your employees can finally create the video content you need.
Without Mozaik...
The team lacks the capacity to produce videos
Regular content is needed
Often a lack of expertise when based in HR
With Mozaik...
Content can be easily collected by employees
Recurring manual steps can be automated using AI workflows
Overall, Mozaik helps streamline processes while strengthening a modern, positive employer brand.
S
Sanja | Lucky Car
“Our customers are very satisfied with the result.”
Since most companies have no prior experience filming videos with apprentices, Mozaik offers an easy way to get started. In the end, everyone usually has fun during the shoot and wants to do it more often in the future.
D
Dominik | choosely GmbH
"Simple. Straightforward. Compelling."
In my work with corporate influencer programs, Mozaik is a real game-changer. It significantly lowers the barrier to entry while promoting authentic, consistent content.
S
Sophie
"Make videos easily!"
Collaboration between marketing, HR, and corporate influencers becomes much easier and more efficient. It’s rare to see how simple content creation can be!
B
Benjamin | Ingentis Software Development
“Great product, great support!”
The platform is designed to be so intuitive that our employees can get started right away without much prior knowledge. Editing is also surprisingly straightforward, so it often takes only a few hours from the initial video request to the finished product.
L
Laura | AOK
"Good software for employee profiles"
We wanted to feature our entire team on the website. We were able to do that ourselves in just two weeks. That was much faster than we expected.
C
Christian | Pp Real Estate & Management
Start scaling your employer branding videos today
Mozaik has the perfect video template for every scenario, and it's easy to replicate.
Everything you need to know about scaling employer branding videos with Mozaik.
Why are videos so important in employer branding?
Today, videos are among the most effective formats for employer branding, as they provide genuine insights into company culture, teams, and day-to-day work.
Especially in recruiting, candidates make decisions not only based on facts, but also on: • Atmosphere • People • Authenticity
Companies that regularly produce authentic employer branding videos have a clear advantage in the competition for talent.
How do you create authentic employer branding videos within your company?
Authentic employer branding videos aren’t created in a studio, but in the workplace itself. No glossy production is expected here.
This means: • Employees show their real workday • Teams provide insights into projects and company culture • Content is created directly within the departments
To ensure these videos also look professional, you need clear structures and tools that combine easy creation with consistent branding, such as the Mozaik Corporate Video Platform.
How can you scale employer branding videos within your company?
Many companies produce individual recruitment videos but fail to scale video content over the long term.
The key lies, on the one hand, in decentralizing video production without losing control: • Teams regularly create their own content • Marketing sets the design and framework • Processes are standardized
And, on the other hand, in recurring formats and series formats: • Consider consistent formats such as Job Monday, Ask Me Anything, or speed dating with the team • Create a one-time video template in Mozaik • And collect a large amount of content from employees all at once
This ensures a continuous flow of new content for recruiting, career pages, and social media.
At our company, video production is handled by the marketing department
In many companies, video production is organizationally anchored in the marketing department—and that makes sense, since that’s where the brand, campaigns, and design guidelines are managed.
However, when it comes to employer branding, that’s not enough: The relevant content—that is, genuine insights, team culture, and employee perspectives—originates within the line departments themselves. And: The marketing department often lacks the capacity to meet the growing demand for video.
The Mozaik Corporate Video Platform closes exactly this gap and acts as an interface between marketing and line departments.
With Mozaik, line departments can create video content independently—100% design-compliant and without prior knowledge.
How can employees create their own videos without violating the corporate design guidelines?
Many companies face the same challenge: they want more authentic videos for employer branding and recruiting, but at the same time need to ensure that all content remains brand-compliant and professional.
Without a clear solution, this often leads to a conflict of objectives: • Either videos are produced centrally by marketing → high effort, little scalability • Or teams create content themselves → inconsistent look & lack of brand management
With the Mozaik Corporate Video Platform, both can be combined: Employees can create videos independently, while design, structure, and branding are automatically defined.
A Brand Kit is created once in collaboration with marketing, ensuring that all Mozaik videos comply with design guidelines.
This results in: • Employer branding videos in the corporate design • Consistent content across all departments • Scalable video content for employer branding
How professional are videos created with Mozaik?
The marketing team can define a central brand kit in Mozaik.
This automatically sets the following: • Intro / Outro • Animations • Colors and fonts • Captions • Overlays
All videos are then automatically produced in accordance with the corporate design.
In addition, the video template ensures that employees are guided toward the highest possible quality right from the start of the creation process.
This keeps the content authentic—while ensuring it remains consistent with the brand.
What should you do if employees don't want to be on camera?
This is one of the most common challenges in employer branding.
Mozaik supports teams with an enablement and support concept that helps: • identify suitable individuals within the company • develop appropriate video formats • gradually involve employees
In many projects, this results in the formation of an active group of content ambassadors within the company.
In addition, companies can significantly lower the barrier to entry by: • Starting with simple formats (e.g., speed dating) • Providing templates and guiding questions • Taking the pressure off (no perfectionism) • Letting employees film themselves until they are satisfied with the result • Starting with internal introduction videos to lower the barrier • Leading by example • Involve management as role models
The Mozaik Corporate Video Platform further simplifies the creation process: Employees are guided through the process and can create videos without prior knowledge, without feeling like they’re in a traditional production setting.
The result: More people participate, content feels more natural—and the employer brand becomes more tangible.
Isn't it a lot of work to launch a project like this?
Getting started with Mozaik is intentionally designed to avoid any additional project overhead.
Mozaik provides full support throughout the onboarding process: • Aligning compliance and branding • Setting up the brand kit • Developing the first video series
The first series are created in collaboration with the client, ensuring teams are productive from day one.
Video series make video production a standard process within the company.
This results in minimal additional effort in the long term.
A high-quality video can often be created in less than 15 minutes using the Mozaik Corporate Video Platform.
Are we losing control due to AI features in video production?
The Mozaik corporate video platform operates on a human-in-the-loop principle.
The AI handles repetitive production steps such as: • Editing • Subtitles • Branding • Formatting
However, all videos remain editable in the Mozaik frontend at all times.
You can: • Make changes • Correct content • Approve videos
This way, you benefit from automation—while retaining full control at all times.
We don't have a clear employer value proposition yet
An EVP helps strategically align employer branding.
Video should be considered from the very beginning, as it conveys corporate culture in a particularly authentic way.
Mozaik helps teams develop the right video formats to showcase their employer brand.
Let’s talk about it.
Ready to scale your employer branding with videos?
During a 30-minute introductory call, a Mozaik expert will work with you to review your video workflow and assess whether and how Mozaik can help you.