How to create testimonial videos quickly and easily

Use the power of testimonials and let your clientele have their say in short testimonial videos.

Testimonial Video: What is it?

Video format in which the clientele gives their experience or opinion about a product, service or the whole company.
can be an effective marketing tool, as potential customers hear from satisfied customers.
creates trust and increases credibility.

Create an account with the corporate video platform Mozaik - it's perfect for creating videos with external people.
Create a video project by selecting a pre-made storyline, such as the Statement storyline. Alternatively, you can build your own template using the template builder. Thanks to the templates, you guarantee that every guest will quickly get to the result even without prior knowledge.
Create a campaign link for your video project and send it to your guests. They can then access your project without logging in.
Your customers will be guided through the process of recording the required video scenes quickly and easily.
For each guest, a separate project is created in your account, to which you have access. Alternatively, you can find the video recordings of your guests in your video pool.
If necessary, finish the video by adding color, logo, texts.
Done! The editing happens by itself. Now use your video for your website or social media.

Create your video project quickly and easily and send it to your customers! We have a 14-day free trial period. You don't have to cancel after that.

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Customer Success Story: Let your customers tell you how they achieved significant results or solved a problem using your product.

‍Q&A session: Conduct a Q&A session with satisfied customers to address general questions or concerns of potential customers. For example, "Why do you use product XY?" "What adjective do you associate with brand XY?" "What would you do if product XY was no longer available?"

Before and after comparison: Show a comparison of your customers' situation before and after using your product/service.

‍User test: Let your customers use your product/service live and share their experiences.

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‍Communicatethe objective of your video clearly when you ask customers: testimonial videos are marketing videos. And it's okay to communicate that! If your customer is enthusiastic about your product, he/she will be happy to create a testimonial video.

Thevideo should be as simple as possible : This will give you a quick sense of achievement if the customer is to record the video him/herself and you are not on site. You can find more tips on filming independently for yourself or your customers in our white paper.

Support your customers with a good video briefing for your testimonial video. You can add your individual briefing to each scene in any video template in Mozaik. Use this to give your guests info: Who should be in front of the camera? What is the content of each scene? Are there any guidelines? Which background?

‍Make sure the testimonial video is of areasonable length: it should not be longer than 30 seconds. Remember: it's better to have several short testimonial videos than one very long one.