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Your testimonial video should be relevant and authentic. Make sure that the person who serves as a testimonial really uses your product and knows what he or she is saying. On the other hand, the person must be brave enough to stand in front of the camera. For example, target clientele who have already given positive feedback or reviews about your product or service. Incentives such as discounts or exclusive content can encourage participation.
As short as possible! Make sure that the video is no longer than 30 seconds. If in doubt, make two or three videos. This way you have more content and at the same time videos that will be watched until the end.
Testimonial videos provide social proof that the product works and how it works. They can help potential customers understand how a product or service can benefit them. Since the voice comes from a satisfied customer, it inspires trust and credibility among potential customers.