How to create testimonial videos quickly and easily

Use the power of testimonials and let your clientele have their say in short testimonial videos.
Create Testimonial Video - How to do it!
Preview of the Mozaik app for the case of a testimonial video
Logo of Mozaik reference customer DB Systemtechnik
Logo of Mozaik reference customer EnBW Energiegemeinschaft e.V.
Logo of Mozaik reference customer AOK Bayern
Logo of Mozaik reference customer Haufe Akademie
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Testimonial Video: What is it?

  • Video format in which the clientele gives their experience or opinion about a product, service or the whole company.
  • Can be an effective marketing tool, as potential customers hear from satisfied customers.
  • Creates trust and increases credibility.
Preview of the Mozaik video app and a testimonial video

Create Testimonial Video - How to do it!

  1. Create an account with the corporate video platform Mozaik - it's perfect for creating videos with external people.
  2. Use our ready-made "Customer testimonial video" template. Thanks to the templates, you can guarantee that every guest will get the results quickly, even without any prior knowledge. Of course, you can also personalize the briefings.
  3. Create a campaign link for your video project and send it to your guests. They can then access your project without logging in.
  4. Your customers will be guided through the process of recording the required video scenes quickly and easily.
  5. For each guest, a separate project is created in your account, to which you have access. Alternatively, you can find the video recordings of your guests in your video pool.
  6. If necessary, finish the video by adding color, logo, texts.
  7. Done! The editing happens by itself. Now use your video for your website or social media.

--> To the template

What are you waiting for?

Create your video project quickly and easily and send it to your customers! We have a 14-day free trial period. You don't have to cancel after that.

How Mozaik users do it

Ideas for your testimonial videos

  • Customer Success Story: Let your customers tell you how they achieved significant results or solved a problem using your product.
  • ‍Q&A session: Conduct a Q&A session with satisfied customers to address general questions or concerns of potential customers. For example, "Why do you use product XY?" "What adjective do you associate with brand XY?" "What would you do if product XY was no longer available?"
  • Before and after comparison: Show a comparison of your customers' situation before and after using your product/service.
  • ‍User test: Let your customers use your product/service live and share their experiences.

But be careful when implementing your testimonial videos: This applies to all ideas

  • ‍Communicatethe objective of your video clearly when you ask customers: testimonial videos are marketing videos. And it's okay to communicate that! If your customer is enthusiastic about your product, he/she will be happy to create a testimonial video.
  • ‍Thevideo should be as simple as possible : This will give you a quick sense of achievement if the customer is to record the video themselves and you are not on site. The easiest way to do this is with the ready-made video template.
  • Support your customers with a good video briefing for your testimonial video. You can add your individual briefing to each scene in any video template in Mozaik. Use this to give your guests info: Who should be in front of the camera? What is the content of each scene? Are there any guidelines? Which background?
  • ‍Pay attentionto a reasonable length: The testimonial video should not be longer than 30 seconds. Remember: several short testimonial videos are better than one very long one.

The Video Testimonial Collector from Mozaik makes it easy for you to collect customer testimonials!


Frequently asked

Who is suitable as a testimonial?

Where do I publish testimonial videos?

How long should a testimonial video be?

Why are testimonial videos important for businesses?


As you can see, even if the video isn't perfect, it's still authentic. And with it, these companies reach their target group on an equal footing.
Create your own video now