Create Video Ad

Increase the performance of your ads on social media with video ads

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Create Video Ad - Here's how!

Preview of the Mozaik app for the case of a video ad (Video ad)

The boom of video ads on social media is taking off

The popularity of video ads is on the rise. According to Hubspot's State of Marketing Trends Report 2022, 76% of respondents say that videos help them achieve their goals more than other media types. Thus, short videos have proven to be the most effective media format for marketers as they have the best ROI. The video ads boom is on - and we'll show you what's important when creating them.

Preview of the Mozaik video app and an video ad (video ad)

Create Video Ad: Here's how to do it in just a few minutes!

Think about it: what is your goal with the ad?
Formulate in bullet points a catchy intro, a short pitch for the message and a call-to-action.
Create a free account with the video software solution Mozaik . There you have several design templates that allow you to create professional videos.
We recommend for the start the template Statement. You can import recordings or use the Mozaik mobile app to create your recordings with your smartphone. Work through the required recordings step by step - you'll see that it's super easy.
Now just add the company color and logo and enter the texts that match the video.
Get a cup of coffee while your video is being automatically rendered - that is, edited together.
Your first video ad is ready. You can download it in two formats (1:1, 9:16) and embed it in your ad campaign right away!

Click here for the template →

How Mozaik users do it

5 reasons to create video ads:

Closenessto customers: To retain customers, you should stay in contact with them. Even in the age of Corona, video is a more personal medium that creates trust.

Influencing the purchase decision: Video ads are viewed preferentially and they influence the purchase decision of the viewers.

Increase revenue: Videos increase KPIs such as engagement, click-through rate, and ROI (return of investment) compared to ad formats made of text and/or images.

Increase engagement: The chance of a call to action is significantly higher with a video. This allows you to achieve a longer dwell time on your website and improves SEO.

Positioning as an Expert:in: A video creates trust and shows your potential customers that you are an Expert:in your field / in your company / in your industry. (Source: Blynk)

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You should definitely keep these points in mind when creating a video ad:

Create a catchy intro. Address the customer's problem directly, for example by asking a rhetorical question like "You want to create successful video spots? Alternatively, a pithy statement such as "Hey! I'll show you how to create a video spot in 10 seconds!" is suitable.

Stick to a short video format . We recommend a length of 15 to 20 seconds. Before creating the video ad, check the websites of the advertising partners such as Meta or Google for the technically permissible length.

Use authentic shots by involving your employees and your clientele . Social media thrives on people in front of the camera. In the B2C sector, user-generated content ads are currently working very well. So get testimonials from customers and include them in the main part of your video ad.

Place your call-to-action at the end of the video . Finally got viewers to watch your ad all the way to the end? Tell them in the video what action you want them to take (e.g. apply, download, register, request a demo).

Use mobile video formats such as 1:1 or 9:16. Most advertising partners allow you to upload multiple formats per ad. The platform then automatically places the videos on the optimal ad spaces. With Mozaik, you can export your video in two formats at the same time and save extra cutting work.