The popularity of video ads is on the rise. According to Hubspot's State of Marketing Trends Report 2022, 76% of respondents say that videos help them achieve their goals more than other media types. Thus, short videos have proven to be the most effective media format for marketers as they have the best ROI. The video ads boom is on - and we'll show you what's important when creating them.
Video ads can consist of a single scene, a so-called "one take". However, you'll have an easier time if you split your video ad into three parts, for example. We call our video templates for this a statement. In the intro, you pick up your potential customers by directly addressing the customer problem in a rhetorical question, followed by a short product presentation/pitch/experience report and at the end a call-to-action.