A company presentation serves to introduce your company in the best possible way. It tells customers who and what is behind the company so that they can better identify with the offer. Potential applicants are given an insight into the corporate culture and everyday working life.
Choosing the right background or shooting location is not so easy, as you should pay attention to the following three aspects:
Atmosphere: The most authentic way is to film in the company, with your employees or on the production floor - this gives you a glimpse behind the scenes.
Light: To ensure that the person's face in front of the camera gets enough soft light (i.e. no hard shadows on the face), it is recommended to place the person next to a large light source, such as a window.
Noise: Make sure there is no distracting background noise to detract from what is being said or interfere with the video.
Next to your website, a popular place for company introductions is social media. It doesn't matter now whether it's the career-related network LinkedIn or the other platforms like Instagram, Facebook or TikTok - and yes, even for B2B companies. The answer to why is simple: most users spend the majority of their online time there. And they already expect companies, brands and retailers to show up in their social media feeds - nearly 70 percent find out about products and services there.
Therefore, the only question left for you is: on which social media platform is your target group cavorting?