Trainees and students are the perfect ambassadors to address and convince the young target group - Generation Z. Short videos created by the trainees themselves and shared where they are - namely on social media - can work wonders. Authentic, genuine insights into the company are the key to convincing potential young applicants. And your trainees know exactly what their generation wants: Insights and background information on the working atmosphere, corporate values and culture, getting to know the team and information on the application and training process. No one can embody this more personally and better at eye level than your trainees themselves.
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For more information on why apprentices are perfect for your employer branding videos, check out our blog article.
There you are relatively free:
If you have videos produced externally, you can quickly lose a four-figure sum. It is therefore worth looking into in-house production. In our example calculation, a self-produced trainee video costs less than €60. One hour of internal staff time (20€/h) is calculated for one video. The pro rata software costs for a Mozaik Entry package with distributable usage rights for the trainees (€139 per month), if 4 videos are created per month, amount to €34.75 per video. The more regularly and frequently videos are created internally, the fewer resources are required per video, which can reduce the internal costs per video to up to €20.