The Mozaik Blog

Is a recruiting video worthwhile? How much does it cost? How expensive is an agency? How high is the ROI? And which KPIs do recruiting videos actually contribute to?‍ Questions about questions that we will answer today, now and here.‍

Christmas is the perfect opportunity to give your loyal customers a little treat. And how could this be more personal and eye-catching than with a festive Christmas greeting video that will put a smile on your customers' faces? Here you will receive tips for successful implementation and on top you will get 4x3 text templates for personal, poetic and funny congratulations.

In the fall update of Mozaik there are some new features that many have been waiting for a long time - that's why we start directly into the overview of updates that you can find in the latest version of Mozaik!

If you and your team are lacking inspiration for your next employer branding video, don't despair. Instead, just take a look at our ultimate inspiration list with 20 video ideas including creative examples for implementation.

In this article, you will learn how to structure an effective script for your recruitment video. You will also learn numerous practical tips on how to make your video successful through careful preparation and a confident protagonist.

Why build video expertise in your own company?‍We present you with a short and sweet overview of the unbeatable advantages that internal video expertise can give you.‍You have already recognized that video expertise is a decisive competitive advantage for your company, but don't know how to go about building it up?‍In this article, you will find out how to build up internal video expertise in your team and implement this process effectively.

In most companies, video expertise lies exclusively in the marketing department or with external agencies. Unfortunately, this makes them very dependent on their capacities. In this article, we will show you why it makes sense to build up video expertise in all departments in the long term and give you tips for successful implementation.

Background music can significantly change the mood and effect of a video. But which music suits which video and what's the easiest way to add it? In this article, we give you our 4 top tips for choosing the perfect background music for your business videos.

With these new features, you can now create videos in Mozaik even faster. Don't believe us? Then see for yourself and try out the new functions straight away!

Finding ideas for the next corporate videos is not so easy. The clever solution to your content problem: a content camp! ‍In this article, you can find out how you and your team can use this method to generate and implement brilliant ideas for your content plan in no time at all.

You want to get started with video content and already have lots of ideas about what kind of videos you want to create to achieve your video goals. But there are still lots of questions buzzing around in your head?‍ Don't worry! To help you get started with video creation, we've put together a guide with five steps, tips and best practices to help you get started.

Employer branding KPIs help you to have a clear and unambiguous overview at all times of how successful an employer branding measure is and where you should make further adjustments. ‍What the most important KPIs are for your employer marketing and why you can achieve maximum results with the help of corporate videos can be found here.

Jan Huber, Product Manager at Digital Learning GmbH, relies on learning videos to optimize product demos and onboardings for educa grade management. These learning videos are now used to answer 90% of support questions. Read this case study to find out how he achieved this.

What do you do when you run out of ideas for videos? Or if you don't have enough resources to keep producing new video formats?‍ We know the problem all too well! Our solution: video series. ‍Find out here how video series can help you take your video strategy to the next level!

The thought of standing in front of a camera and recording a video makes many people nervous. To counteract this, a teleprompter is often used and a pre-scripted text is simply read out. Here you can find out why you shouldn't do exactly that!

Create recordings directly in the browser, guest invitations for desktop and an extensive template library are waiting for you this month!

Do you want to use your videos to promote your brand online? Then you can't avoid the topic of video SEO. Especially if you share videos on social media, there are a few things you should pay attention to so that your videos are played by the algorithm. In this article, we'll give you 6 best practices on how to optimize your videos for social SEO.

It would be an exaggeration to conjure up the magical effect of faces in videos. But one thing is certain: we can identify better with people's faces, voices, facial expressions and gestures than with written text.‍ Find out here what opportunities this offers you for your video-based communication!

At LEW, Kathrin Skowronek and her colleagues decided to show the 2,000 bright minds behind LEW and their diverse jobs to the world and potential new colleagues as part of their employer branding measures. Find out how they do this, what role videos play in this and what initial successes they have already achieved here!

Active sourcing has long since become the standard! Especially in areas where specialists are scarce, there is no way around approaching candidates directly. That's why we want to dive into the world of video sourcing together today. We will show you how a video can be used optimally in the active sourcing process, how you can build a personal bond and ultimately increase your response rate.

Who wouldn't want smart assistants to help you with your work? With Mozaik's new functions, you no longer need to bother with poor audio and tedious video editing. Find out here how easy video editing will be in Mozaik in the future!

Videos take your career site to the next level. In this article, we give you 6 tips on how to get the best out of your career site with videos!

Image cropping, pre-filled text fields, support for image files and faster image processing - you can make your processes in Mozaik even more efficient and simpler!

On which channel should your employer branding video reach the audience? ‍Of course, you can still decide this afterwards - but if you answer the question of where the content should be used in advance, you can fine-tune the format, length and style much more precisely. You can get an overview of the possible channels here!

Corporate compliance mechanisms are needed to ensure that corporate communication complies with the company's own guidelines and legal requirements in its entirety. ‍This article explains exactly what this is, which areas of the company corporate compliance affects in addition to the communicative aspect and why the company's own production of video content cannot avoid this topic.

You've never heard of Corporate Video Platforms? Then we're going to change that! Corporate Video Platforms (CVP) will find their way into larger companies in the next 5-10 years and here you can find out how you and your team can benefit from them early on.

Videos have become the most important communication medium for companies in recent years. To make sure you are well prepared for your video year 2024, we have summarized the top 8 most important video trends.

Extension of the web app trimmer, drag & drop and renaming scenes - we hope we can make you happy with the new features before the Christmas break!

How and where do I best position my protagonist in front of the camera? ‍We'll give you an overview of how to achieve the perfect framing with the four most important points: 1. the right framing size, 2. the right positioning, 3. the viewing direction and 4. not too much or too little head space. ‍

In today's digital learning landscape, explainer videos play a central role when it comes to conveying complex information in an easily understandable way. We'll show you what types of explainer videos there are and how you can create your own scalable explainer videos - with as little effort as possible.

To support the video processes in your company even better, we have released many new features. This article gives you an overview of the most important improvements of the past weeks.

Yes, you read correctly: the Christmas season is approaching and as a company you can't prepare soon enough. ‍And if you're still looking for the perfect gift for colleagues, customers or partners, why not try Christmas greetings on video?

One of the biggest innovations in Mozaik this fall is definitely the new render technology Dyvi! What Dyvi is, which advantages you have as a Mozaik user and which new possibilities Dyvi opens up in Mozaik, you can find out here!

Everyone else is on summer vacation and you're busy creating videos? To sweeten the time a bit, we have brand new features for you: create your own video templates, automated subtitles, screen recording and much more!

Do you sometimes sit at your desk and something exciting, interesting or funny happens that you would like to share with someone? At AOK Bayern's Kaufbeuren-Ostallgäu office, it happens quite often. So why not tell these employee stories and share them with your colleagues? And what's the best way to do that? With videos, of course.

"It's a love story, baby, just say, "Yes"!" It could be so simple when marketing and HR work together to create the strongest employer brand. But reality shows it's often easier said than done. Find out why marketing and HR have such a hard time working together on employer branding and how companies can better foster collaboration here!

Image videos are not employer branding videos! In this article, you'll find out why this is so, what distinguishes the two formats from each other, and which current trends in employer branding videos will make your employer marketing a real showpiece.

You know the queasy feeling of standing in front of the camera and talking to a lens or smartphone? ‍Don't worry, it's completely normal! In this hands-on blog article, we'll share our video shooting experiences and help you become more confident in front of the camera with simple tips and tricks.

Tobias Kemmler is a division manager at EnBW Energiegemeinschaft e.V. and uses his position to advocate a rethink on climate protection. To achieve his goal, he uses short videos in social media to draw attention to the issue. In this interview, he tells us how he manages the balancing act between division manager and content creator with the help of Mozaik.

Videos are powerful communication tools whose creative potential you can exploit brilliantly for your recruiting and employer branding. We already know how to generate reach and increase awareness with videos on social media. But what happens after an application? How can videos be used effectively in the further course of the candidate journey? Find out here!

After a long time, you can finally make new contacts at events and trade fairs, exchange information on a wide variety of topics, and simply put - see and be seen!‍ What can't be missing? Videos in event communication. In this article, you'll learn how you can strengthen your event communication with videos in the best possible way, even with few resources and a small budget!

Do you want to present your company in more than just the "About us" tab on your website? Then you've clicked on the right thing!‍ A video allows you to present your company briefly and creatively in just a few minutes and make your internal and external corporate communications more exciting. In this article, we have summarized 8 exciting video ideas for unique company introductions for you 😉

Have you ever heard of a corporate video platform? No? Then you've come to the right place! In this post, you'll learn what a corporate video platform is, how it differs from other video solutions, and why it can be the solution to all your video problems.

You want to flexibly create your own video templates for your various use cases? With the new template builder it will be possible. Learn in this article what you can do with the template builder and be one of the first to try it out!

If you publish videos as a company, you have countless possibilities. The video platform YouTube is also becoming increasingly popular for companies, as the attention span of viewers here is significantly longer compared to Instagram, TikTok, etc. As a social medium with millions of viewers in Germany alone, YouTube has almost unlimited potential for your content. That's why we'd like to show you in this article which types of corporate videos you can use to be successful on YouTube.

Why do applicants really want to work for company A and not for competitors B or C? A has obviously done its homework: employer branding. Find out how to build a strong employer brand with employer branding videos here!

If you dig a little deeper into corporate video - especially corporate video creation - you'll quickly realize that there are countless video tools out there. To help you choose the right video tool, we'll compare two tools in this article - Canva vs Mozaik.

Employer branding is a term that usually covers very different measures that contribute to building an attractive employer brand. Here you can find out which employer branding measures you can easily implement and what role videos play in this!

Short, authentic and creative videos are a great way to introduce new employees internally or externally. In this article, you'll learn what you can use such introduction videos for and which structure is particularly suitable. Of course, we also have a few ideas for creative questions for you. 😉

With an introduction video, you can bring people, products or brands to the point in a compact and entertaining way in just a few minutes. Find out here how versatile you can use introduction videos in your communication!

Video communication in the business environment - What used to require large production teams, today only two things are needed: A camera and an idea. But how do I actually turn my idea into a successful corporate video using my smartphone? With these 5 tips, it works!

One of the best ways to present your company, your brand or your product in a simple and understandable way is a corporate video. Here you can find out what types of corporate videos there are, in which areas you can use them and what you should pay attention to when creating them!

External microphones, headlights, ringlights, softboxes, gimbals, rigs - the list of professional equipment needed for corporate video production is long. Find out which equipment is particularly useful when starting video production below!

How you can now easily invite guests to your video project with new team features, what our team's favorite filters are in the new "edit mode", and what brand new ways there are to share your finished Mozaik video: We'll summarize it all for you in this post. Let's go!

When do I need professional video production? The answer to this depends on several factors. Internal resources and available budget is one of them. To help you decide if professional video production is right for your project, we've summarized the 8 cost points of video production in this post.

Do you run ads on Facebook, Instagram or LinkedIn? Then you probably know that sometimes it's not so easy to attract the attention of viewers to your ads. Unfortunately, what works well online changes at regular intervals. Advertisers in particular need to keep up to date. In this article, you'll learn what's important in video ads!

Videos are a proven medium for presenting content in a simple and engaging way. They can also help improve your ranking. Being listed at the top of Google search results plays an essential role in the success of a company. In this article, you'll learn how video content affects SEO and what to consider when implementing it.

The first gingerbread is already on the shelves from the beginning of September. "That's way too early," some would say. But we at Mozaik think it's never too early to start thinking about the most wonderful time of the year! Send personalized Christmas greetings via video this year! In this article, we'll show you how to create a Christmas greeting video quickly and easily.

Your goal: Attract young talent to stay ahead of the game and secure the future of your business. Videos meet their reception needs, as they are Gen Z's favorite channels. They're also great for evoking emotion and providing real insights and showing the people behind your work. - But how to win Gen Z over as an employer with high-quality video content? Find out in this article!

In times of digital transformation and intense competition for the best talents, it is more important than ever to establish professional recruiting standards. An important key factor to successful recruiting is to understand your target candidates in depth and to draw the right conclusions. In this article, Marco Montazem, founder and CEO of Pineapple Consulting, explains the advantages of target candidate-specific content in recruiting and what role videos play in this.

With the launch of the reels feature, Instagram has become a video platform and provides an easy way to create short and entertaining videos with its own reel creator. However, you can also use apps like Mozaik to create Instagram reels. But how do I create the most successful reels that generate the most reach and clicks? That's exactly what you'll learn in this article.

Video trimmer, faster creation time, freelancer commissions & Co - video creation with Mozaik is even more fun with these new features!

Short videos are a great tool for time-delayed communication. Whether it's in marketing, sales, employer branding or exclusively in internal corporate communication - Short videos help your communication become more modern and agile! 

Instagram Reels are currently the most popular video format on the former photo platform! They are short, creative and just the way to go for companies that want to generate organic reach on the booming (moving) image platform. However, what is intuitive and natural for the young audience on Instagram,  requires a bit more guidance and support in most teams. That's why we've got a comprehensive guide for you - from reel creation to posting on Instagram!

The most important thing up front: Mozaik can be used in a fully DSGVO-compliant manner - we have also taken some additional measures and built in features that ensure that even strict data protection policies of very large companies are not a problem.

People have been telling each other stories for centuries: They are made of things that speak to us or others.- They frighten us, encourage us, amuse us, delight us or make us sad. If the story is catchy, it continues to be told. So even though the concept of storytelling is nothing new, it has come really far from its campfire origins. Storytelling is in full bloom, so content marketers have chosen it as a strategy to convey information and promote their products. Find out how it works here!

The war of talents has long since begun, and the outlook for the future is not exactly rosy: Demographic change means that the future labor market will have an ever-decreasing number of employable people. Reason enough to revamp your own recruiting process and to position yourself optimally in the competition for qualified applicants with up-to-date job advertisements.

Your employees are your best advertisement. Whether for employer branding, your employer brand or your impact on customers. More and more frequently, the question arises as to how you can implement a creative employee presentation - how you can simply try something different. The current trend is towards employee introductions via video: because nothing conveys interpersonal vibes better than employees in front of the camera.

Employee-generated content is explicitly all the content that your team creates on topics related to the company cosmos - such as values, working environment, benefits, or details about products and offerings - and which ultimately flows into your internal and external communications. The potential that this type of content holds for your company is brilliant. That's why it's worth diving deeper into the topic.

Employer branding, marketing and social media have become an integral part of any successful business. But you may have noticed that some companies maintain two profiles: an employer branding profile and a marketing profile. Both departments traditionally address different target groups, but is it really necessary to separate their content on social media? In this article, we'll take a closer look and give you some helpful tips for the best implementation!

Mozaik Content Subscription heralds a revolution in traditional video production. We cover the world's first subscription video production. In addition, you continue to benefit from all the other Mozaik features, so you have maximum flexibility.

Who wouldn't want that - an all-in-one solution for all problems. Of course, there is no one solution for all areas of life, but the all-in-one video solution for your video goals does exist - and it's Mozaik! Why is that? We'll show you the top 5 features that not only make your video production easier and faster, but also enable your colleagues to create videos - without any prior knowledge.

How the market leader MOOVE turns video content creation with an exceptional corporate design into a fun factor - Thanks to Mozaik.

Christian Kösling, Global Vice President Defense at Vodafone, for example, takes advantage of Mozaik to produce video content as a corporate influencer for the international telecommunications company.

Sparks fly - With Daniel Weiß as a video pioneer, the Kaufbeuren-Ostallgäu directorate of AOK Bayern forgoes agency support and relies on self-produced video content for trainee marketing!

Your training concept is full of benefits and yet your trainee positions remain empty? In this article you will learn how to boost your apprentice campaign with videos and thereby attract more motivated apprentices!

Audio is the be-all and end-all in a video. The right sound equipment is crucial here, but there unfortunately still counts as often in life: Quality costs. But even the cheapest microphones are better than the built-in smartphone or camera microphone when used correctly. In this article you'll learn how you can improve the sound quality of your videos with simple tips - even on a small budget.

Now more than ever, internet consumption is shifting to smartphones. - This also applies to social media content and especially videos! That's why you should align your content with the consumption behavior of your target group. The two modern video formats - square (1:1) and portrait (9:16) - are ideal for videos. You can find out which format is best suited for you here!

You're planning a cool recruiting video to authentically convey your company vibe and culture, but your employees won't join? Don't worry! With these 6 hacks you can motivate your colleagues to film any video.

Nowadays everyone is familiar with social media influencers, but corporate influencers are up and coming too! They increasingly appear to promote a particular brand - the employer brand of their company. In this article, you will learn why you should rely on corporate influencers in employer branding!

The fast, colorful, multimedia playground of social media has become an indispensable part of the (global and) national media landscape. From ''employer branding'' to ''awareness'' to ''traffic'', everything is possible with social media marketing. Continuity and regular content are the key to standing out from the crowd!

Good employer branding is and will continue to be one of the most important aspects when it comes to successfully recruiting employees. A targeted approach plays a big role. That's why we'll show you five simple tips to take your employer branding videos to the next level!

"Now everyone put your thumbs up and smile". Fortunately, the scenario of management ordering employees to participate in the image film remains fiction - at least from a legal standpoint. There are a few things to consider for companies, when their employees are  participating in  company videos.

Employer branding plays an essential role in finding and keeping qualified candidates. It's important to actively and passively pick up job seekers along the employer branding funnel at each and every stage - Attention, Interest, Desire and Action (AIDA).

With perfect studio lighting, every protagonist is shown from their best side. - However, professional equipment is expensive and reduces creative freedom. But you don't need a big tech-show for professionally lit videos! With a little lighting know-how, you can quickly give your smartphone videos a professional look. Learn how it works here.

Wondering about the difference between editing apps is and why Mozaik has automated editing? Find out which app is best suited for your corporate videos.

Remote teamwork comes with a lot of challenges companies have to face. Especially regarding video content creation, where you have to rely on other people to create reference videos and testimonials. But with the right tools and the perfect at home video setting, you can easily produce remote videos!

Looking for the right background music for your video? Definitly take a closer look. Not every snippet of music can be used for publicly published videos. You should be careful with your company videos!

Employer branding videos don't have to be long and expensively produced by professionals. Especially for young target groups on social media, short videos are particularly suitable. They are easy to create and can appear even more authentic with the right protagonists. We think that your trainees would be perfect for this! - After all, people do say "trainees recruit trainees"!

Many companies are feeling the change in the labor market strongly: It is becoming increasingly difficult to recruit qualified employees for their own team. But what distinguishes the companies that have no problem recruiting employees from those that have a harder time? A possible answer: the brand.And we're not just talking about your brand in terms of how you present yourself to customers.