"What we would never do again" - marketing fails in retrospect

This template was created in collaboration with LinkedIn influencer Johanna Geisler.

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A team member talks openly about a failed campaign - honest, reflective, with a good pinch of humor.

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Goal: Show error culture, self-irony + professionalism, build trust through openness

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Hook examples (short, to the point, authentic):

• "We worked on a post for 10 hours - and then got 3 likes. One was from me."
• "We accidentally sent a newsletter to 12,000 people without a subject."
• "We thought it would go viral. It was... deleted."
• "We booked influencers - and they never talked about us."
• "We produced the perfect video - but forgot to turn on the sound."
• "Our campaign was great - unfortunately completely irrelevant in the target group."
• "We worked on a white paper for three weeks - and nobody downloaded it."
• "We thought we were funny. LinkedIn thought we were embarrassing."

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This template is particularly suitable for LinkedIn, Instagram or TikTok. It comes across as authentic, eager to learn and humorous. Not only can it attract the attention of potential applicants, you can also use it to collect a lot of impressions.