Fact Friday

The Fact Friday video consists of three short clips. You'll be guided step by step through the process of creating your educational video.

In this first recording, you’ll start with an interesting fact, a statistic, or a current trend in your industry. The goal is to grab people’s attention right away and spark their interest in your perspective.

Speak clearly and directly into the camera, and keep your opening as short and to the point as possible.

Formulation example:

"Did you know that over 70% of job applicants now turn to social media first to learn about a company?"

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Now it's your turn to classify this as a fact or a trend.

In this recording, explain why the statistic, observation, or trend is relevant and what it means for your industry, company, or target audience. Feel free to share your own opinion, experience, or a brief practical example.

This way, you can add value for your community while establishing yourself as an expert in your field.

Formulation example:

“That’s exactly why authentic content is becoming increasingly important for businesses. People want to see genuine insights rather than traditional advertising—especially on LinkedIn and social media.”

Have fun!