Video template
Leadership Vision
Mozaik Team
- Last updated on
24.9.25
The Leadership Vision Video conveys the vision and values of the company directly through a manager. It shows applicants and employees what the company stands for, what sets it apart from the competition and what future prospects are on offer. This strengthens the employer brand, builds trust and provides an authentic insight into the management culture.
Why create it?
- Authenticity: Candidates see real leaders, not just text on a career site.
- Differentiation: Standing out from the competition with a clear vision and values.
- Motivation: Internally and externally, the video has an inspiring and unifying effect.
How to use it?
- Career page: Integrate directly into job advertisements or company presentations.
- LinkedIn: Post content as employer branding.
- Onboarding: familiarizing new employees with the culture and vision.
- Events & presentations: Use as an intro or accompanying material.
Structure of this template
Videos created with this template contain the following scenes:
Scene
X
Intro
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min.
00:03
max.
00:05
Our recommendation for the length of this scene (minutes:seconds).
Scene
X
Leadership Statement
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min.
00:10
max.
00:30
Our recommendation for the length of this scene (minutes:seconds).
Scene
X
Personal focus
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min.
00:10
max.
00:45
Our recommendation for the length of this scene (minutes:seconds).
Scene
X
Mission and conclusion
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min.
00:05
max.
00:30
Our recommendation for the length of this scene (minutes:seconds).
Scene
X
Outro
At the end of the video, we show a short animated text panel containing the call in text form (example: "Contact us!") and contact information. No recording needs to be made for this.
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